Kim McKinney | County Living

Property Overview

The Essentials

Total Lot

0.9 Acres

Waterfront

150 ft Shoreline

Beds / Baths

3 Bed · 3 Bath

Guest Waterside Cabin

Original Cottage · Moved to Water's Edge

Garage

2.5-Car + Oversized Shed — sports car & toys

Major Renovations

2000 & 2026 (Original Build 1945)

Parking

8 Vehicles — Double-wide Paved

To Belleville / Picton

10 min / 30 min

What Makes This Property Exceptional

01

For the buyer who has already decided on this life

This is not a property that requires imagination. The work has been done — comprehensively, twice — and the result is a home that rewards the decision the moment you arrive. 150 feet of Bay of Quinte shoreline, a fully reimagined interior, and a private primary retreat with hot tub. The buyer who wants this will recognise it immediately. No qualifications, no caveats.

02

Single-storey, east-west, parallel to the Bay — every principal room faces the water

This home runs parallel to the Bay — every principal room faces the water. The elevated positioning of the home allows for amazing views. No compromise. It is a distinction that photographs cannot fully convey and that buyers who have seen both understand completely.

02a

A waterside cabin with a story — and serious potential

Decades ago, the original cottage that stood on this property was relocated to the water's edge, where it has served as a private guest retreat ever since. That move preserved something rare: an existing living space with its own footprint right at the shoreline. With the addition of a washroom, an expanded kitchen, and more living area, it could become a fully self-contained guest suite, a rental cottage, or a creative studio. The bones are there. The setting is extraordinary. The opportunity is yours to define.

03

A complete 2026 main floor transformation

The 2026 renovation addresses every system and every finish with intention. An open concept kitchen with island opens to a large living room with wood-burning fireplace and panoramic Bay views, connected to a wrap-around deck with gazebo. This is renovation as lifestyle design — not cosmetic refresh. The fireplace glow, the open kitchen, the view: lead with the experience.

04

The primary bedroom sanctuary — the detail that ends the search

A renovated 3-piece ensuite and a private deck with hot tub overlooking the Bay. Wake up here and the decision is made. Feature it in every channel, prominently. It is the emotional close. No comparable property on this stretch of shoreline offers this combination.

05

30 minutes to Picton and the heart of Prince Edward County

The wineries of Hillier, the restaurants of Picton and Bloomfield, the galleries, the Drake Devonshire, the Royal Hotel — all within a 30-minute drive. The County's cultural richness is not a weekend trip from here. It is your backyard. Position this property as the waterfront base for the County lifestyle at its fullest.

The Waterfront

150 Feet of Bay of Quinte Shoreline

The Bay of Quinte is not simply a body of water — it is the reason people choose this address. A protected inland sea stretching 160 kilometres through Hastings and Prince Edward Counties, it offers calm, navigable water year-round, world-class fishing, and a shoreline culture unlike anywhere else in Ontario.

At 5 Hermon Lane, the Bay is not a backdrop. It is the centrepiece. The 150 feet of shoreline includes a private beach, a dock, and a protected inlet — a rare combination that makes this property genuinely functional for every form of waterfront living, from the serious boater to the family that simply wants to swim off their own shore at dusk.

The inlet provides shelter from open-water chop, making it ideal for launching kayaks and canoes, docking a boat overnight, or simply wading in calm water. The dock extends into deep water — deep enough for a serious vessel, calm enough for a paddleboard at sunrise.

This is not a property that approximates waterfront. It delivers it completely.

🏖️

Private Beach

A genuine sandy shoreline — not a rocky embankment. Swim, sunbathe, or launch from your own beach. No shared access, no neighbours.

⚓

Deep-Water Dock

Dock ramp ready for the season. Deep-water access suitable for a serious vessel — one of the defining advantages of Bay of Quinte waterfront.

🌊

Protected Inlet

A sheltered cove that calms the water for swimming, kayaking, canoeing, and launching. The kind of feature that separates this property from open-exposure shoreline.

📐

150 Feet of Shoreline

Rare at this price point on the Bay of Quinte. Enough frontage to accommodate a dock, a beach, and a launch area simultaneously — without compromise.

The Bay of Quinte Lifestyle

Your Backyard is Ontario's Premier Water Playground

The Bay of Quinte is one of Ontario's most versatile and celebrated waterways — and 5 Hermon Lane puts you directly on it. Whether your buyer arrives by boat, by board, or by rod, this property delivers the full Bay of Quinte experience from 150 feet of private shoreline.

🎣 Fishing & Walleye

⛵ Sailing

🚤 Boating

🏄 Water Skiing

🌊 Wakeboarding

🪁 Kiteboarding

🪂 Wing Foiling

🏄‍♂️ Windsurfing

🛶 Kayaking & Canoeing

🏊 Swimming

🐟

The Bay of Quinte Walleye Capital

The Bay of Quinte is internationally recognised as one of North America's finest Walleye fisheries — drawing serious anglers from across the continent every season. The protected inlet at 5 Hermon Lane is ideal for fishing, and the deep-water dock provides direct access to the Bay's most productive stretches. For the buyer who fishes, this is not a nice-to-have. It is the address.

Target Buyer Profile

Three Buyers. One Property.

Each profile represents a distinct path to this address. All three share a common thread: they are not searching for a project. They are searching for a decision already made.

🏡

The Discerning Waterfront Buyer

Has owned significant property before and knows precisely what they want. Seeks a move-in ready waterfront home with genuine character, no renovation burden, and a setting that rewards the decision completely. Responds to quality, not urgency. Recognises this property immediately.

🏙️

The Lifestyle-Driven Relocator

A GTA or Ottawa executive making a considered, deliberate move to Prince Edward County. Drawn by the cultural richness of the County, the quality of the 2026 renovation, and the ability to arrive and simply live — not project manage. The waterfront and the 30-minute drive to Picton close the decision.

⚓

The Serious Water Enthusiast

Treats their watercraft — and their sport — as seriously as their home. Drawn to 150 ft of deep-water Bay of Quinte shoreline, one of Ontario's premier boating and fishing destinations. The dock ramp, the protected inlet, the 2.5-car garage and oversized shed for equipment storage: this property was built for them.

Pre-Listing Preparation

Before the First Photo is Taken

The photography is the listing. These priorities ensure that every image earns its place — and that the defining features of this property are presented at their absolute best.

Priority	Action & Rationale
Timing	Wait for spring green-up — early to mid May. Open water, leafed birch trees, and full gardens will transform the exterior from promising to extraordinary. The Bay at this time of year is the hero image.
Shoreline	Clear the dock frame, lumber, and any loose materials from the shoreline. 150 feet of Bay of Quinte is the defining image of this listing. Nothing competes with it. The beach, the dock, and the inlet must be presented as the destination they are.
Hero Spaces	Stage the open concept kitchen and living room as a single flowing, luxurious space. The primary retreat and private hot tub deck are hero features — photograph them as a destination in their own right, not as supporting rooms.
Deck & Gazebo	Dress the wrap-around deck for an elevated evening: quality furniture, soft lighting, the gazebo set for dinner. Golden hour photography here will define the listing. This is the image that sells the lifestyle.
Hero Shot	The 2.5-car garage with the Bay visible behind it — drone and ground. A deliberately composed shot, taken once the ice is out and foliage is full. This image establishes scale, quality, and the waterfront setting in a single frame.
Floor Plan	Include the full wrap-around deck with square footage noted. It is a genuine component of the livable and entertaining footprint — not an afterthought. Buyers at this level read floor plans carefully.
Water Access	Photograph the dock, the beach, and the inlet at golden hour and from the water looking back at the property. These images will anchor every digital channel. Commission drone footage of the full 150 ft shoreline from above.

Launch Strategy

Six Weeks to Sold

A disciplined, sequenced launch that builds desire before it delivers details — and sustains momentum through to close.

Weeks 1–2

Pre-Listing

Landscaping + Shoreline Cleanup Stage Kitchen / Living / Primary / Decks Professional Photography + Drone Teaser Reel — Cinematic Bay Aerial Teaser Email to Buyer List

Week 3

Launch

MLS Goes Live Launch Carousel — Lifestyle First Full Launch Email Agent-to-Agent Outreach Premium Brochure Drop Venue Placements: Drake, Royal Hotel, Wineries

Week 4

First Open House

Private Showing Format Preferred Day-of Stories: Fireplace + Hot Tub Deck Boosted Post: Primary Retreat Angle MLS Active

Week 5

Nurture

Follow-up to Engaged Email Openers Lifestyle Post: Bay at Golden Hour Retarget Listing Page Viewers Email: "Still available. The kind of property that arrives once."

Week 6

Close Push

Second Open House Close Push Email: "Once in a Generation" Urgency Story Refresh MLS if Needed

Channel Tactics

Where and How We Tell This Story

Social Media High Priority

Teaser Reel (Week 2): Cinematic drone of the Bay at golden hour. No address. No stats. Just atmosphere. "Something rare is coming." Let the water do the work.

Launch Carousel (Week 3): Living room with fireplace first, then the primary hot tub deck at sunset, then the open kitchen with Bay views. Editorial captions — no bullet points, no spec lists. Tone is aspirational lifestyle, not inventory.

Stories: Morning light over the Bay from the kitchen island. Fireplace evening. The gazebo at dusk. The private hot tub deck. The dock at golden hour.

Targeting: High-income households in GTA, Ottawa, and Quinte. The luxury buyer does not respond to urgency language. They respond to desire.

Email Campaigns High Priority

Teaser (Week 2): "A rare Bay of Quinte waterfront is coming. 30 minutes to Picton. Fully renovated. Private." Elegant, minimal. No images yet.

Launch Email (Week 3): Lead with the lifestyle — the fireplace, the hot tub at sunset, the Bay view from the kitchen. Then the property details. Lifestyle first, always.

Agent-to-Agent Blast: Frame as a luxury waterfront opportunity. This buyer is already in an agent's pipeline looking in PEC.

Week 5 Follow-up: "Still available. The kind of property that arrives once." To engaged openers only. Measured, not desperate.

Print & Direct Mail Supportive

Premium Brochure: Quality stock, full-bleed photography. Distributed along County Road 3, Picton, Bloomfield, and Wellington. This is a physical object that should feel as considered as the property.

Venue Placements: Drake Devonshire, The Royal Hotel, Hinterland Wine Co., Kinsip Distillery, Norman Hardie Winery. These venues attract exactly the buyer this property is for.

Just Listed Card: QR code linking to the countyliving.ca listing page and virtual tour. Clean, minimal, premium.

MLS & Listing Platforms High Priority

MLS Listing: Luxury-grade photography, drone video, and full virtual tour. Description leads with the 2026 renovation and the Bay — not the spec sheet. The Bay of Quinte shoreline is the opening line.

Dedicated countyliving.ca Listing Page: Cross-referenced with the PEC desirability page — give the buyer the full picture of what this address means. The listing page is the destination, not just a mirror of MLS.

Tagging: "Prince Edward County" AND "Bay of Quinte" across all platforms. Consider premium and luxury aggregators given the property's calibre and positioning.

Success Benchmarks

What Success Looks Like in Weeks 1–3

400+

MLS views in week one — the benchmark for a well-positioned luxury waterfront listing at this price point in Prince Edward County.

8+

Qualified showings in the first three weeks. Private showing format preferred — this property deserves a considered, unhurried presentation.

2

Distinct luxury buyer pools reached: GTA/Ottawa lifestyle relocators and serious Bay of Quinte water sport and boating enthusiasts.

The Address

Prince Edward County — Not a Trend. A Destination.

Prince Edward County is a genuine island — surrounded by Lake Ontario and the Bay of Quinte, connected to the mainland by a single causeway. What began as a quiet agricultural community has become one of Canada's most celebrated cultural and culinary destinations. It has never lost its soul. 5 Hermon Lane is 30 minutes from the heart of all of it.

Wine Country — 40+ Wineries

Designated Viticultural Area since 2007, producing award-winning cool-climate pinot noir, chardonnay, and sparkling wine. Norman Hardie, Hinterland, Closson Chase, Trail Estate, Casa-Dea, and dozens more. Signature events: Terroir (May), TASTE! (September), Wassail (November–December), Élevage (February).

Craft Breweries, Cideries & Distilleries

A farm-to-pint tradition rooted in the County's Barley Days heritage. Craft breweries ranging from hoppy IPAs to collaborative seasonal releases. Old-growth orchards producing award-winning craft ciders — orchard-to-glass. Kinsip House of Fine Spirits: grain-to-glass distillery producing gins and whisky from County grains.

Restaurants & Culinary Culture

Drake Devonshire in Wellington — nationally acclaimed destination restaurant and inn on Lake Ontario. The Royal Hotel, Flame + Smith, Merrill Inn, The Agrarian, Black Prince Winery Kitchen. Picton's Main Street: a thriving dining and hospitality scene year-round. Countylicious — seasonal dining event celebrating farm-direct ingredients and County chefs.

Art Galleries & Visual Arts

Oeno Gallery at Huff Estates — world-class sculpture park and contemporary gallery. Dozens of working artist studios, galleries, and workshops throughout the County. The Regent Theatre, Picton — historic performing arts venue at the heart of the community. Artful Stops: a thriving community of painters, potters, sculptors, and photographers.

Nature, Beaches & The Great Outdoors

Sandbanks Provincial Park — among the finest freshwater sand dune beaches in the world. Lake on the Mountain, Macaulay Mountain Conservation Area, North Beach Provincial Park. Millennium Trail and Waterfront Trail: cycling, hiking, and paddling through four seasons. Kayaking, sailing, fishing, and birding — all within the island's natural boundaries.

Culture, Music & Events

Live theatre, performing arts, local music, and artisanal improv in rural settings year-round. Historic Regent Theatre, summer concert series, the beloved Mustang Drive-In. A strong literary, film, and creative community — writers, filmmakers, and musicians call PEC home. Maple Celebrations, Flashback February, and a growing calendar of seasonal events.

5 Hermon Lane